Webinars
Should your business create a series of podcasts or host a webinar session to showcase your products?
Webinars and podcasts can help your business reach customers and achieve your business goals.
But which content can help you communicate your message better?
This post looks at various things you can consider before deciding on which one to use.
Identify Needs
What do you wish to accomplish with content you share on either of these formats?
Both can help you reach your audience in different ways, and determining your purpose is the first step towards choosing a format.
To better understand this, we examine various ways in which you can use both formats.
Let’s start with webinars:
You can use webinars to:
- Teach your audience how to use a strategy, tool or software
- Interact directly with your audience by talking through their needs
- Host a panel of experts to offer your audience various perspectives on a topic
- Hold meetings with team members not available for physical meetings. It can help keep employees informed on projects, goals, and company growth.
What about podcasts?
You can use them to:
- Host a panel of different guests for each episode to discuss a topic or various topics.
- Hold one on one interviews with various guests. Doing this can attract fans of your host to your podcast.
- Publish solo commentaries where you share your experience or opinion on trending topics, products, or software.
- Tell stories by guiding your audience through fiction or non-fiction narratives. You use each episode to tell a unique story or stretch one across different chapters.
Identify Your Subject Matter
Does your audience require visuals to help them understand the subject matter better?
Use webinars. Incorporating visuals in webinars can help you clarify or reinforce your topic or subject.
If your audience does not require visuals, then podcasts will work great for you. You can use them for entertaining conversations, stories, or thought leadership. They are also convenient for your audience since they can listen when performing other tasks.
However, this poses a problem since they may not give you full attention while listening.
So, which one should you choose?
The choice will depend on the format that effectively helps you communicate your message to your audience better.
Measurement Metrics
Do you need to track whether your audience converts to customers?
Use webinars. Most webinars require your audience to fill out a form with their personal information when registering. You can then easily track people who register for the webinar and ultimately convert to customers.
Podcasts may not offer you an opportunity to capture listener information. You may have to find this out from the audience.
For example, you can have question forms where you ask your audience how they heard about your brand. If you include podcast as one of the options, then you can track the numbers.
Podcasts and webinars have different limitations and strengths that can help you decide on the best format for your message.
The podcast below from FLOW offers additional strengths and limitations you can consider. Check it out to make an informed decision on the best format to use when conveying your message.