WHEN DIGITAL SIGNS WILL TAKE BUSINESS TO THE NEXT LEVEL IN 2020
GAS PRICE SIGNS
Gas price signage has the wish list of features station operators and owners have requested, thereby leading to easier installation, maintenance and operating. They have a bright fuel price display and can be changed safely either on the day or night with a 5-button remote within a line of sight range to 200 feet. With optional POS capability allows operators to sign with in-store pricing to update instantly. Front ventilation allows installation to be quick, affordable and easy while at same time boosting energy efficiency and increasing LED lifespan. Built-in ventilation eliminates the need for add-on kits and expensive electrical work. The energy-efficient design pays dividends when you open your utility bill. Some gas price signs have windowless design that make it visible, while zoning-friendly brightness settings that automatically adjust to appropriate day and nighttime levels. Like using Price Watcher to advertise gas prices for other merchandise by customizing turning digits on or off and using decimal to display prices.
GAS PRICE SIGNS CAN SERVE DUAL PURPOSE
Gas price signs can attract customers to buy gasoline and the can encourage them to purchase other items in the convenient store. Due to high level of in the fuel sector, it is crucial for every gas station to advertise all its products and services efficiently. The quality of fuel or gas and convenient store signs will be effective on the revenue owners get from gasoline business. Quality of the service will attract repeat customers, while quality and visibility of the signage will attract desperate first-timers who running out of gas. A gas price sign that is conspicuous will mainly attract motorists who maybe hundreds of yards away. Gas prices signage also serve as digital price list that shows operators to sell their gas at a discounted price or competitive.
STAND OUT IN THE NIGHT ’S SKY
With having the need to consider the time of the day, the signage must be bright which is more important at night. Color quality and brightness of gas price sign should be visible from the highway or several blocks further. Gas price signs should be visible from all four directions.
CREATE MULTI-PURPOSE SIGNAGE
Previous gas price signs can limit you to a singular display, with the new advanced price display you can create multi-purpose signs that alternate between prices displays, variety of images and messages. Multi-purpose signage can be an advantage to the gas station owner if there is no enough space or tight and does not have room for traditional marketing. Now you can place a sign anywhere outside gas station for marketing, gas price sign, promotions, community engagement or even sharing videos. Moreover, this can include placing gas price signs and advertisement in a strategic off-site location to let drivers know how far away the gas station is and gas price.
UPDATE PRICING WITH EASE
Gas station owners can invest a significant amount of labor hours swapping gas stations prices which sometimes change a few time in a day. Gas price signs have eliminated need of having to change the signs manually with a new sign can be updated electronically from indoors or automatically set with a computer. New gas price signs are waterproof and will prevent cold or rainwater to enter.
AT PUMP ENGAGEMENT
Owners and operators can now order new gas price signs in a variety of sizes including miniature signs that can be place in a gas station and cash register to engagement clients while pumping the gas or in payment line. They can also include local fun facts such as how to, season driving tips, sales promotions, weather, time and date.
UP-SELL AND CROSS-SELL
The top priority for gas station owners is filling up the tank but some customers will pop in gas station to grab drinks and snacks. These add-ons are also main part of revenue stream. Alerts customers to what is on sale, what is inside and exterior signage. Cashiers still having to pursue up-sells, however the signs alone can the sale at a high percentage. It can also include other on-site services like automotive services, vacuum cleaners and car wash.
SCROLLING SIGNAGE
Multi-color gas price signs can be placed anywhere. Place a huge scrolling sign outside gas station as stacked signage. The top most sign can be stations logo then the second be gas price sign and the bottom signage can be custom scrolling message such as quote of the day or Happy Holidays. Operators should place medium-sized scrolling signs in gas station window highlighting sales of the day or informing customers of Lotter tickets.
BRAND YOUR GAS STATION
Whether the gas station is locally owned or nationwide the station must stand out. Adding new vibrant LED sign will probably polish the signage making the station have a professional look. Adding quality graphic designs to this can make pumping gas at the station have a memorable experience. Gas pricing signage and advertising display is an element of the station branding so customer service team is professional and friendly and the gas station should be clean.
LOCAL ADVERTISEMENTS SPOTS
Gas station owners can find ways to monetize gas price signs and LED billboards signs come up with a lucrative revenue stream. Owners can also sell advertising spots for nearby businesses, hotels and restaurant. It could be promotions and sales or even direction on getting there which much helpful if you have an off-ramp station with many long-distance drivers.
DECREASE ENERGY COST
Station have more signs than the average business, the station signage must also be operating day and night. Meaning the operating cost will be high but will significantly drop when switched from incandescent and fluorescent to LED signage which are more energy efficient.
HIGHLIGHT LOYALTY AND REWARDS PROGRAM
Whether its gas price sign, window signs, interior gas station signs it important to share loyalty and rewards programs. It can be the gas station card the owner is advertising or proprietary points-based on loyalty and reward program. The owner also should highlight benefits low interest rates or the savings required once enough points are earned.