Feelter as a Tech Innovator

Improvement of the world’s economy rises many opportunities for upcoming businesses. In the verge of great competition that exists, a company needs a high level of technology and creativity to come up with strategies for better sales. The customers, on the other hand, have a conflict of interest in choosing a reliable dealer for a product or service demanded. Besides, fraud business activities are on rising, and customers are afraid of the scams. The establishment of Feelter Company was to build the trust of sellers on particular buyers. The company provides product reviews and ranks products on the trust scale.

Feelter’s location is in New York City, in the USA on 50 West Seventeenth Street. It organizes reviews which convince customers to transact with dealers. The vision of the company is to give truth to customers and avert issues of product manipulation (Feelter). According to INC, the company raised $4 million funding and won GMIC award in 2018.

The company embraced appropriate technology leading to its growth. Feelter has a capacity of ranking a wide range of products using a designed algorithm. This advancement has yielded the success of the business. Information gap existed between the dealers and customers. The dealers could appealingly present products, and later the customers do not get the expected worth of the products. Feelter’s establishment was to bridge this gap and provide fair trade through reviews.

According to Patterson, entrepreneurs need creativity to ensure that their product is relevant to the needs of potential buyers. The efficiency of creativity is supported by focused creative thinking and problem-solving. Feelter embraced the concept of creativity to determine the customers’ requirement of reliable trading.

The implementation of creativity was through the innovation of algorithm that ranked the product reviews. The decision solved the problem, and online traders can confidently transact with knowledge of product reviewed. The company has advanced service delivery, which placed it on the watch by INC.

Works Cited

Feelter. www.feelter.com 2020.

Kerpen, Dave. “20 tech innovators to watch in 2018.” INC 2019.

Patterson, Lindsey. “Role of creativity in entrepreneurship.” 2020.