PERFORMANCE OBJECTIVES
The main performance purposes of the business plan are marketing and pricing strategies and providing relevant and high-quality training.
Relevant and high-quality training provision
The business plan aims at ensuring effective and quality training to the employees within the organization. The business plan needs to emphasize the importance of relevant training to ensure the organizational goals and objectives are met.
Relevance and effectiveness of excellence training are measured by evaluating participants’ reactions to make sure that they were involved in the training process. Effective quality training can be measured by giving out questionnaires and tests to the participants during and after training. To determine whether the training had a positive impact on the participants’ job performance, the trained members are evaluated based on their behaviours after the training. An analysis of whether the training is meeting its desired objective to improve the quality of the overall organization goals is also performed.
A report on whether the training has been effective should be conducted during and immediately after the training process. The report should also be redone fortnightly to determine whether the training offered to the participants has been of help to them.
The report on the effectiveness of the training will later be used by the quality control and operations department within the organization, as a benchmark tool to compare the organization’s quality of output before and after the training. The aggregate number of grievances from customers in regards to the organization’s quality of services and products will also be used to determine whether training offered to employees was effective.
Pricing Strategy
The performance objective of the business plan is to come up with a pricing strategy that will help the organization attain a competitive advantage in the market and enable the business to achieve maximum returns. The company should adopt a pricing strategy that will enable it to charge little amounts for the services they offer and at the same time maintain a high quality of training and remain profitable.
A pricing strategy report should be conducted every month to ensure the business’s pricing strategy remains effective and also ensure that the business also achieves its set goals and objectives. The marketing department will also use this report to regulate prices depending on the different external and internal factors. This report will also be used by the finance section for their financial analysis and plans. The yardstick for this measure of performance is the analysis of the number of sales against prices and the production cost. Any variances will be reported in graphical representation comparing the pricing strategies’ performance against other factors.
Marketing Strategy
The business plan in question seeks to realize high-quality training which will apply numerous strategies in its marketing strategy. It aims at having various significant marketing plans that will make sure that there will be an increase in sales and returns of the company.
The business plans to use various strategies such as networking with different organizations and individuals to come up with potential business prospects through doing mails of brochures and information and conducting follow-ups via phone calls. Phone calls will be made to potential clients as well as driving into different estates to gather addresses and identities of prospective clients. Quality training will help design and develop a good website that will be used to advertise the organization’s services and products to the public.
A report will be conducted every week to determine the outcomes. Benchmark to be used for this report will comprise determining email numbers and brochures that will have been sent to pinpoint lucrative business opportunities alongside replies to the sent emails. The number of addresses and names acquired for possible clients will also be determined and analyzed. The quality assurance and control department will monitor the number of guests to the website that the organization used for its products and services advertisement to determine whether there was a decrease or an increase in the number of visitors to the website. The marketing department will be the major stakeholders of this report since they will need it for the planning of important decision making.