Thailand’s E-learning Market
E-learning is not something new in Thailand. It is a practice adopted in both academic institutions and the corporate sector for training employees. A recent study on online learning statistics undertaken by Skillscouter ranked Thailand among the countries with the fastest rowing e-earning market with an annual growth of over 30%, which matches the growth rate in other markets such as India, China, and the Philippines. This study has been affirmed by Topica, in a study that projected Thailand’s e-learning market growth rate over 30%, while Asia is ranked second to the United States regarding the revenues generated in the e-learning industry.
With the global E-learning market set to hit the $325 billion mark by 2025 according to Forbes, Thailand is a significant contributor to this tremendous growth, with a 43.7% growth rate in the e-learning educational sector. Besides, the corporate e-training is undergoing massive growth and transformation with companies such as Anglokom, SGS Thailand, ROODEE LMS, Skillane leading the pack. The growth rate of Thailand’s e-learning market both in the education and corporate sector is set to maintain an upward trajectory over the next years due to increased adoption of technology, digitization of content, and increased support by the government.
Opportunities in Thailand’s E-learning market
Thailand e-learning market presents a lucrative opportunity for investors in this sector. The sector presents an exponential growth, there is a massive shift to digital platforms and technologies, and most companies in Thailand’s e-learning market are still in their infancy stages. Hence, the threat of established companies is minimal. Concerning the growth of the e-learning industry, it is no doubt that Thailand is among the leaders in the Asia-pacific towards the adoption of e-learning. Government funding in this sector has accelerated the growth and potential of the industry. Further, there is a huge demand for digital skills in Thailand as it is across the globe. With statistics pointing out a 147% mobile penetration rate, it is expected that by the end of 2020, more than 25 million people will be using mobile devices to access online learning platforms across Thailand.
From the end of within the first decade of this millennium, disruptive learning technologies were witnessed in Thailand, where this transformation has increased its influence on corporate and education training strategies. Policies enacted by the government concerning online learning has been a critical factor to the continued growth of this industry as well as increased acceptance of online training strategies by learners, tutors, and corporate trainers. Furthermore, the affordability and efficiency of online training platforms have played an integral role in the rapid and ever-growing e-learning industry in Thailand. Toe excel in Thailand’s e-learning market companies needs to enhance the simplicity of user interfaces and increase accessibility of materials via mobile learning platforms. The marketing strategies will also go a long way in promoting e-learning services across the Thai market, using tactics like segmentation and targeting.
References
References
79+ staggering online learning statistics Revealed! [, 2020]. (2020, May 19). SkillScouter. https://skillscouter.com/online-learning-statistics/
EdTech startups in Thailand: Opportunity in an emerging market. (n.d.). Techsauce. https://techsauce.co/tech-and-biz/edtech-startups-opportunity-in-thailand
The huge growth in E-learning in Asia, market report says. (n.d.). TOPICA Edtech Group. https://topica.asia/news/huge-growth-in-elearning-in-asia-market-report-says/