MARKETING
PART 1
All marketers acknowledge that it is very critical to comprehend consumer’s enthusiasms because it is the core ambition which aids them to gratify both physical and mental cravings and desires of the customers. This is because these enthusiasms are regarded as the principal drivers of buying resolutions. However, marketers need to comprehend decision-making and buying practice of the customers so that they can successfully provide appropriate goods, feature modernizations of the products and build operative marketing communications (Mandal & Joshi, 2017). However, when marketers understand these customer ambitions, they can, therefore, design a marketing strategy which is satisfactory to the customers by ensuring that the product they offer in the market is the exact one needed by the customer.
The fact that understanding consumer preferences and attitudes entails evaluating their behaviour and predicting the category of products they are likely to demand in future prompts the design of marketing strategies. This is because, when marketers meritoriously evaluate the current customer behaviour, they gather essential information about every single consumer (Timoshenko & Hauser, 2019). Therefore, they ensure that they successfully target each consumer while developing a marketing strategy. The resulting strategy for marketing is very operative because they did substantial research about their prospective customer. Therefore all necessities and desires are fully apprehended by providing the specific products and services which they want.
PART 2
1
I agree with the answer in question 1 that the act of understanding the innumerable attitudes aids in establishment and alteration of market strategy through motivation. These motivations aids in determining the consumer or customer wants and thus creating awareness to the marketers on the goods or services that the customers require.
2
I can’t entirely agree with the answer in question 2; change beliefs eases the shifting beliefs regarding the performance of a particular brand. This suggests that considering beliefs while making change brands of goods and thus convincing the customers that they are best than the typical products. Therefore, there is requisite of the marketers to determine the exact customer needs as well as the current brands of goods deliberately to provide goods which meet such desires hence eradicating the necessity of convincing customers that the goose offered are the best.
References
Mandala, P., & Joshi, N. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management, 5(6), 5428-5431.
Timoshenko, A., & Hauser, J. R. (2019). Identifying customer needs from user-generated content. Marketing Science, 38(1), 1-20.