Thousand healthy snacks (RISOL FILLS FRUIT)
CHAPTER 1 INTRODUCTION Background Increasingly the population of Indonesia continues to increase demand for food markets, one of the foods that are much favored by the public is “Risol”. Risol is a food name that is familiar in Indonesia because many people make this delicious food. But apparently there are also people who do not know the name of this food. Risoles come from the Dutch language which means pastry containing meat, usually minced meat, and vegetables wrapped in an omelette, and fried after being coated with flour and chicken eggs. Two types of risoles known in Indonesia are vegetable risoles mixed with stir-fried meat, and risoles containing ragout. The shape of this cake is rectangular like an envelope. Triangle-shaped risoles generally contain ragout. This dish can also be baked in the oven, and served as hors-d’oeuvre or mild entrée. Small risoles can be used as decoration for dishes from large pieces of poultry or beef. Risoles can be eaten with runny bean sauce, bottled chili sauce, or cayenne pepper. Risol is easy to find on every street, especially in Semarang, such as a street vendor business, cafe or restaurant. Seeing this opportunity, Thousands came up with a new flavor innovation inspired by risol which contained chicken, beef, fish meat, shrimp, button mushrooms, carrots, potatoes, or beans. Omelet dough is made from a mixture of flour, egg yolks, butter (margarine), and water or milk. The price is affordable for all people according to the savory taste and mixed sweet fruit that is offered on this thousand. Thousand is risol containing fruit consisting of various fruit mixes, ranging from grapes, melons, apples, oranges and so on, and fla milk added. Coupled with a variety of skin colors in accordance with the contents in the risol, will increase the appetite to eat it. In addition, thousand also have an important content for the body, many vitamins contained therein that are beneficial to the body, and are very good for consumption. This business is a business activity engaged in snacks, especially “Fruit Risol”. This business activity aims to develop a home-based business business with the aim of meeting consumer activities. Purpose to get benefits from this product Attract consumers to feel the product made to achieve sales targets Add entrepreneurial experience for beginners Trying to develop ideas, creativity and innovation Open new jobs when businesses that are developed have developed Traditional Indonesian traditional food Benefits As a container for train yourself to have more creative thinking patterns to make other new innovations. As a place to create more relationships with fellow or rather consumers. CHAPTER II DISCUSSION Overview of Activity Plan Business Names and Addresses The business name that I will establish is Thousand (Risol with Fruit). Location of business activities located at Jl. Genuk Krajan RT 04 RW 04 Candisari subdistrict outahan Tegal sari, Semarang City. Nature and Type of business Nature of business: individual Type of business Type of business managed The type of business that is run is the production of light snacks in the form of Risol containing fruit. Considering that the capital is affordable by students and this food is one of the foods that are much in demand by Indonesian people. Type of business planned Businesses engaged in food, more precisely Risol contains fruit such as grapes, melons, apples, oranges and so forth. Reasons for the idea of a business The reason I chose this business was that at Sea there was no Risol Fruit business, so I made this product. So this is a business opportunity because I marketed this thousand at a low price, warah does not need to fret because of a safe bag, a full stomach, a happy heart and makes it easy for both fruit lovers and those who don’t consume fruit because this Thousand uses quality ingredients, a hygienic manufacturing process thus maintaining product quality and ensuring the health of consumers. Thousands are popular and found by many people and can add pocket money. Business development pattern The business model in marketing this product utilizes the sophistication of technology available in social media, through the Thousand official account. In addition, I also market in various stalls in several University Schools and offices or figures who sell snacks in Semarang. Aspects of Marketing Prospective Buyers / Users Expected I will offer this product to prospective consumers in the form of risol containing various kinds of fruit with fla milk that makes the candidates feel delicious inside, as well as various skin colors in accordance with the contents of fla in risol, prospective consumers such as children, adolescents, adults, and parents. Market Network This product will be managed by me and in collaboration with stalls in the Schools of several Universities and Offices or figures who sell snacks in Semarang. Product Marketing Reach At the moment I am marketing this product only in the Semarang area, because I chose the target market, which is a group of snack lovers who are in the middle and lower economic class. But it did not rule out reaching other regions. Competition Every activity to start my business must measure my ability to the environment or competitors through SWOT analysis. Strength (Strength) Strength is a resource of skills or other advantages relative to competitors and the market needs served by companies or organizations (Sondang P. Siagan, 1995). The strength of selling this product is that it can be bought by all groups, both those in the upper and lower economic classes. Product ingredients that are guaranteed to be healthy and hygienic. Rubies do not use hazardous chemicals. Choose a strategic location and be close to schools, several universities, and offices. It has several variants of fla flavor and unique skin color. Weakness Weakness is a limitation or lack of capability that seriously impedes the effective performance of a company or organization (Pearce Robinson, 1997). Does not last long because it does not use preservatives. Has no branches. Lack of capital to start a business Thousand products are easily imitated by competitors and do not sell much. Very easy to make at home, so people usually choose to make their own Opportunity profitable in the corporate environment. Important trends are one source of opportunity, such as technological change and improving relations between companies and buyers or suppliers are a picture of opportunities for companies (David, Fred R, 2005). Easy in marketing, because many people are interested in healthy food based on fruit. Tools and materials are easy to find, so I have no difficulty in producing this Thousand. Location and market conditions are quite good Capital is not large so it is easy to increase production Affordable price Threat Threat is an unfavorable situation in a corporate or organizational environment. Threats are a major disruption to the current position desired by the organization. The entry of new competitors, slow market growth, increasing bargaining power of important buyers or suppliers, technological changes and new or revised regulations can be a threat to the success of the company (Michael A Hitt, et al, 1997). The emergence of new manufacturers who make the same products as me but with better quality or at lower prices. Competitors add a variety of fruit flavors that I find difficult to get, for example strawberry, the fruit is in season, so I have difficulty producing. Other manufacturers are more attractive to customers changing consumer tastes. Estimated Sales