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PROMOTION AND CONCLUSION
Promotion
The marketing message formulated by the TPLT, “Life Is A Collection of Memories, Tour with Us, Teste the Feeling,” is aimed to capture the audience’s attention and present a clear message about the services the company offers. The company employs an online platform to reach the audience with social media as the primary platform. This kind of promotion platform has been under consideration since the targeted audience is families and baby boomers who are considered internet savvy or currently using internet services. Again, with about 3.6 billion population, it offers the best platform to reach as many audiences as possible at a reduced cost (Schmid, 21). The message TPLT is aiming to inform the audience is that with it, they are destined for great tour experiences that capture all their adventure needs and dreams. While promotion forms the critical part of creating product awareness in the marketing mix, TPLT prefers Facebook and Instagram. They demonstrate exceptional potential in boosting the product’s visibility among potential clients. Such media allow businesses to develop affordably since not every business can afford the enormous campaign cost, but with Facebook and Instagram, you get the value for money (Kayumovich, 29). Since tourists are becoming savvier and more discerning about the business they get involved, they often check online or view the social media pages. Having an updated social media platform page helps create an excellent first impression. As such, TPLT considers using social media that it can routinely update with rich information. A robust profile that is often updated with relevant information builds a brand’s command. It also guarantees a positive first impression through social media, illustrating that it is trustworthy, committed, and approachable (Kayumovich). Facebook has the most massive audience of social media networks, with about 2.4 billion participants; thus, it provides the best platform to promote a product. About 65% of social media users confirm that they enjoy using Instagram or planning to join it (Gotter). Having the two platforms providecomprehensive customer base coverage (Eriksson). Also, since the targeted audience includes high class and upper class, it is confirmed that most of their tourism decisions are made by the kids who often spend most of their time on Facebook and Instagram.
Conclusion
Based on this marketing plan approach, it is conceivable that there exists an opportunity for the product to excel in the intended market, considering many factors. The geographical location provides a competitive advantage to potential competitors. The position offers a wide range of tourism experiences that covers all ages. The targeted group consists of high class, baby-boomer era couples, and upper-class families who are enthusiastic about outdoor tourism throughout the year. The targeted audience, with their financial power, provides an opportunity for growth. In this kind of location and the products available, an individual tourist with potential will have the TPLT as the best option available in the market in the whole British Columbia market.
TPLT Adventure Tours seek to be the highest package in demand through its unique, safe, and luxurious experiences to customers. The product’s location not only enhances the product positioning; it equally ensures unique experiences that will remain the best in the market. Matched with amazing experiences videos and 3-D pictures, the website and social pages offer humble information that clients will find interesting and easy to navigate for booking. While every client expects value for their money, TPLT costs are expected to match clients’ desires and dreams as well as much more beyond their expectations. TPLT plans to set global standards for adventure tourism with products that attract world attention and experiences that form customers’ eternal memories. With skilled and innovative employees, TPLT aims at attaining the largest market share in three years by offering sustainable, consistent, and reputable products. Though the organization strives for success, it is unpredictable how long it will take the company to establish a reputation and variable economic and political atmosphere. It takes time to have a house-hold name, and it could act as a barrier to rapid popularity growth. Also, the implementation of future land use regulation could affect backcountry functionalities. Fortunately, based on the product quality the firm is offering in addition to the market-based research and well-formulated promotional approach, the objectives of the organization are realistic and achievable.
Works Cited
Eriksson, Niklas, et al. “Consumer brand post engagement on Facebook and Instagram–A study of three interior design brands.” (2019).
Gotter, Ana. “The 57+ Instagram Statistics You Need to Know in 2020.” AdEspresso, 4 Aug. 2020, adespresso.com/blog/instagram-statistics/. Accessed on August 17, 2020.
Kayumovich, KhurramovOrtikjon. “Particular qualities use of social media in digital tourism.” Gwalior Management Academy (2020): 28.
Schmid, Victoria. “Why Social media Is Important for Business Marketing.” Acedido a 23 (2018).