DIGITAL MARKETING 3
Running Head: DIGITAL MARKETING 1
DIGITAL MARKETING
Name
Institution
Digital Marketing
Digital and social marketing plans are company specific because the communications plan depends on the company’s level of involvement in different social media platforms. The digital and social marketing plan of company XYZ is largely based on the company’s Instagram and Twitter pages. XYZ has focused on building their brand presence on these two social media platforms. The company uses their pages and brand promoters whereby the company and the brand promoters post photos and videos of the company’s products. In the event, the potential customer likes the product he/she clicks on the link on the product and is directed to the company’s website. The customer is then required to subscribe to the website and link it to their email. The customer gets alerts on the email of discounts and any new products on the website. If the customer wishes to make a purchase, they can buy the product online and either ship it or go for the order on their own. The first purchase on the website is usually at a specified discounted price.
According to Verissimo et al. (2014), the average person spends approximately 50% of their time a day on social media platforms either commenting on posts or liking posts. This makes social media the best place to market the company’s products and ensure that the XYZ’s website maintains a constant stream of traffic. Therefore I do believe that social media is right for my hypothetical business (XYZ).
The challenge that most businesses face when running their social media services is timely replies to inquiries and comments about their products. Adapting a messaging system that can handle a large number of inquiries promptly is key. Hence, in cases where the traffic on the social media platforms is high companies can have an automated system of replying which has incorporated links to the website on the default message. This enables customers to refer to the website which will have in place a 24/7 customer support who can answer their queries promptly.
References
Omni-Channel Integration Video. CGI OMNI Channel. Retrieved from: https://www.youtube.com/watch?v=XxeOl1CCNOw
Verissimo, Jose Manuel & Borges Tiago, Maria. (2014). Digital Marketing and Social Media: Why Bother?. Business Horizons. Lisbon: University of Azores