Artistic Performance Critique
The event is about a Shell company apologizing for accidental occurrence that altered biodiversity to risk the lives of other people. The major concept of the event is to express regrets, apologies and marking a new beginning that embrace transparency and care. The concept in this event signifies a real trait of the society. It implies how modern companies ignore important aspects of safety by violating useful directives that govern the society and biodiversity. It is rare for people to admit their mistakes and apologize publicly. The goal of this event is to influence superior parties, either individual persons or companies, from exploiting the least superior and fail to apologize. Apologizing is a honorable trait by a few people.
The concept of apologizing is explored through the event’s settings and occasion. The presentation takes place before cameras and recordings to publicly push the message. Journalists broadcast news and messages in public through media platforms to reach as many people as possible, which is Shell’s objective.
The subject matter of the event is “We are Sorry”. The subject matter represents a genuine apology, the concept of the event. The production identifies the event’s scene as the Hague implying justice and conflict resolution. The presentation booth has writing of the subject matter to stress on the message. The person apologizing is a top official in the organization under the category of ethical affairs committee. Facial expression of people in the scene creates the mood of contentment after the speech, achieving the goal of peace restoration.
The artistic performance is directed towards companies that exploit nature and affect the inhabitants. The maker is pointing out strategies of restoring peace through public apology and the good will of the defendant party. The anticipated outcomes include adopting the moral behavior of admitting mistakes and apologizing as a sign of unintended occurrence. The habit is a vital ethical value for leadership and public relations. The results include justice and future improved operations as well as reputation restoration in favor of the company.
The piece teaches ethical behaviors and importance of transparency, accountability and apology after a mistake alongside responsibility, which are positive traits for the community and personal growth.