The market target

The grocery will be located in the City of Menifee, Southwest Riverside County. The city of Menifee has prime housing choices and an attractive environment made of natural features like mountains and vegetation. The City of Menifee living environment is an attraction for the residence of the elite class of people, hotels, the tourism industry, and government institutions. Presently, there is an increasing pool of skilled labor in the area with a growing population of residents. The market target is based on the fact that the area’s population is potential for the product demand due to the ability and will to pay the profitable price (Curtis & Allen, 2018). Being a resident of the elite, they have high income that promotes market choice and demand. Having understood the demographics of the city residents, which are educated and employed people, they are potential target customers. Besides, the established and continued to be established business such as hotels and tourism facilities increase the marketing target to promote demand for the grocery products. To succeed in business, it requires an understanding of the target market’s specific needs (Curtis & Allen, 2018). The Menifee population has a higher demand for organic consumer products. Thus, it is valid to consider the area for the establishment of the grocery store.