Reflective Essay
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Reflective Essay
A logo is the real face of the Company, which connects the brand products with target customers. The revolution of the Company’s logo reflects the history of the Company and the future of the corporate based on the targeted customers. The rebranding of the Company’s principal products changes the logo design based on the customer’s perception and brand identity. For example, the Apple logo’s transformation from Isaac Newton’s appearance to present “bitten” apple logo reflects the Company’s long history and the future of the Company based on customer perception. However, the Company’s logo is redesigned to improve social awareness. As the leading computer manufacturer, Apple Inc. faces steep competition from Nokia, Motorola, BlackBerry Ltd, Sony Company, and Palm Inc. Despite Apple’s brand facing high competition in the United States, Toshiba, Huawei, Microsoft, and Samsung electronics appears as the main competitors of Apple Inc. Company.
Apple Inc. holds the largest share and critical position in the computer corporate due to brand range from new gadgets such as iPods and Macintosh. However, the modern and unique logo design, which has proven to stand out to the rest of its competitors’ products due to its modification and significance of the quality products (Turakhia et al., 2019). On the shape of the logo, Apple characterizes a logo with a bite representing its own Apple logo and identity, which distances itself from the rest of its competitors. However, the rainbow colors on Apple Inc. are omitted on the current logo, which contains silvery polished apple appearing shiny and modern to the computer revolution and apple products. The apple brand’s purpose is to empower self-expression and creativity in customer exploration. As per the Forbes article, the Apple brand is the most valuable globally, worth $170 billion in revenue. Based on the brand’s long design, the Company has attracted over 64% of men and 37% of women worldwide, targeting diversified age groups. However, the brand’s purpose is behind making money, promising customers with idea product expectations.
The Apple Inc. company has been established to build a healthy lifestyle brand through creativity and superior class, as demonstrated on Company’s logo. However, a famous saying suggests that Apple is becoming more stylish based on the brand logo. The positioning of the apple revolves around simplicity, humanity, and creativity. Notably, Apple Company has managed to communicate its critical positioning through its entire marketing campaign “Think Different” (Adams et al., 2006). Arguably, the act of thinking differently, as expressed in the apple logo, represents innovation, creativity, cleverness, and smartness. However, this act of thinking makes Apple the most valuable and best technological Company across the globe. For example, Apple Inc. has lived by its core motto and never changed its products’ design capability.
Apple Inc. has postulated particular concerns on interface design, making the brand more simple and easy on every customer. To enhance and improve customer experience, Apple has started to incorporate a human interface—that attract valuable app interface making the brand more learnable, intuitive, and consistent (Biricik, 2006). For example, the Apple logo’s front appears most straightforwardly with clear bolding suggesting “Apple.” However, the apple logo is highly organized and self-oriented into different faces to offer its leading brand’s diverse characteristics. The diversity of Apple products is demonstrated by its ability to maintain brand consistency, intuition, and learnability.
Apple says, “Think different” is based on two driving sides—guiding customers through innovative products based on perceiving the world as a different domain, and their strong promise to inspire millions of their customers worldwide. Apple brand values and personality is based on product lifestyle, customer imagination, innovation, future dreams, hopes, and customer aspirations to guide people through digital transformation (Cowin, 2011). The apple brand expression empowers people through innovation and creativity by offering a stable pipeline of the products and providing intense brand clarity to millions of customers. Based on the Apple logo, the Company’s brand is destiny for greatness.
References
Adams, S., Morioka, N., & Stone, T. L. (2006). Logo design workbook: A hands-on guide to creating logos. Rockport Publishers.
Biricik, A. (2006). The role of a logo design in creating brand emotion: A semiotic comparison of the Apple and IBM logos (Master’s thesis, İzmir Institute of Technology).
Cowin, E. (2011). The evolution of US corporate logos a semiotic analysis.
Turakhia, M. P., Desai, M., Hedlin, H., Rajmane, A., Talati, N., Ferris, T., & Perez, M. V. (2019). Rationale and design of a large-scale, app-based study to identify cardiac arrhythmias using a smartwatch: The Apple Heart Study. American heart journal, 207, 66-75.