Following making a fortune in his video games, Bushnell decides to come up with the idea of selling Pizza in those video games. This idea came after Bushnell wanted those who accompanied the video game players to have something to do as the others played the game. His idea was a breakthrough to the growth of his business. Creating a restaurant resulted in the diversification of the products offered to the customers. In the concept of creating Atari, Bushnell also had the idea of creating a restaurant in it. Diversified its products were one way for the business to maximize the returns and reach a lot of customers in the market.
I agree with Bushnell’s idea of creating a restaurant in those video game stores. Since the business had attracted customers of the video game, it was now a time to offer other products in the same environment. This was only to be made successful through the introduction of Pizza to video games. Additionally, since many people accompanied those who went to play video games and did have anything to do while waiting for the players, it was a good idea to introduce a product they use and benefit the business.
Creating the restaurant also meant that the business was building stability in the market. This is why the company would target groups of people that the young and the old in its products. So creating a restaurant was a good idea. The company value increased due to the money that came from the same investment. Starting a restaurant meant that the business diversified its risks which could get from available environmental factors. So, diversifying risks is a good move for any business. Diversification is brought by creating new products over the existing ones to target the larger group and deal with changing seasons.
The idea of creating a restaurant was viable to the business. The restaurant led to the invention of the coyote pizza, which later turned to Rick Rat. Thi9s invention was designed for the young adults who were waiting for their pizzas. The invention included entertainment for those who were in the restaurants. Since the entertainment was brought with wearing different costumes, the restaurant became entertainment places as there were people who were entertaining the video gamers and those in the restaurant. Further, the business went to higher Pizza Time characters who were t entertain customers in those stores.
Additionally, the decision which the business took was right. The company was able to establish the first Pizza Time store just after one year of starting the restaurant. This showed how successful was the innovation of those restaurants in the pizza stores. The store’s establishment received much recognition from the public showing how the company had penetrated the market. Doing, so the company was increasing the market share of their customers and were to get more customers for their products. Also, opening the new Pizza Time store, the business expanded itself in a new geographical location, which is an ideal way for the business to thrive.