Management in companies is a vital element of performance. Poor management practices in Premier Inn affect performance negatively, while the better one in Whitbread influenced performance positively. Implementing the same culture and performance aspects in Premier Inn by Whitbread could therefore attract profits and performance. Fuertes et al. (2020) expounded on the importance of strategic planning best practices by arguing that companies have to effectively determine, create, organize, formulate and regularly evaluate strategies. Strategic planning best practices are essential in the operations of Whitbread PLC and amendments needed for Premier Inn.