Apple Company: Mac Knowledge Gap Analysis
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Apple Company Knowledge Gap Analysis
It is easier to realize the distance remaining in a journey when you have your destination and your current location with details of distances covered and ultimately covered. This is what Knowledge gap analysis reflects; it is an approach directed to single out the knowledge resources related to a company’s products and services, business, or an individual that are available at a certain point. A comparative analysis of the company’s goals and current position highlights the gap better; this information is used by the management to create working plans to cover the identified gaps (Massingham, 2018). When a company has identified its current position and mapped its desired goal, it becomes easier to achieve their specific goals on different business indicators. The Apple company goals to be analyzed on their Mac product are improved adoption of their products and services by corporate clients, optimizing the work’s performance in their 23 centers worldwide, including accessibility and product quality. The Mac product performance on tasks with a comparative account of the same functions on a Personal Computer (P.C.) and creating a better experience for Mac users by maximizing program applications are essential.
The Mac product faces stiff competition in the market from top-selling P.C. brands, most offices and individuals are conversant with Windows Operating System (O.S.) Interface, which is also a platform for a range of useful programs frequented by users for business and personal purposes, is built on. To create an equivalent opposing force in the competition, analysis on several pointers in the market must be carried out to respond to the product’s performance concerning the competing products (Caraminha et al., 2011). The penetration of Mac products and its systems need to be evaluated, how effective the customer center system is, common challenges with Mac operation and approaches that could settle the problems, power of alternative programs on P.C.s that may convince users to prefer them, evaluation of internal knowledge systems and an evaluation of the ability to scale up to the skills to contain competition; this knowledge is required to possess justification of desired achievements.
The ability to establish where the company currently stands concerning the information targeted is essential and should be evaluated keenly to avoid repeating the previously done analysis. The company presently knows several items related to the Mac product due to the continued sustenance of the market. Information on product performance and user response have been captured previously from customer reviews and complaints (Abram & Falcao, 2020). The company product has little corporate penetration based on incompatibility with many tasks commonly handled by these users. Customer relations and accessibility to centers are also questionable, with the rising need to create a more robust customer response team. The company requires investing more in program performance optimization to ensure clients can find Mac as an alternative solution in their business on personal needs. Mac business centers must be improved to create a more centralized approach to customer’s needs, availability, and support.
In conclusion, knowledge gap analysis is crucial to assess a company’s position and evaluate its performance with the goals identified. This analysis is essential in maximizing a company’s sales, public image, and sustainability in business. For the company to optimize the Mac user experience, it is vital to realize the everyday experience and identify the end goal experience the company wishes to create.
References
Ahram, T., & Falcão, C. (2020). Advances in Usability and User Experience: Proceedings of the AHFE 2019 International Conferences on Usability & User Experience, and Human Factors and Assistive Technology, July 24-28, 2019, Washington D.C., USA.
Camarinha-Matos, L., Paraskakis, I., Afsarmanesh, H., & IFIP TC5 WG5.5 Working Conference on Virtual Enterprises, PRO-VE. (2011). Leveraging knowledge for innovation in collaborative networks: 10th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2009, Thessaloniki, Greece, October 7-9, 2009, proceedings. Berlin: Springer.
Massingham, P. (2018). Knowledge management: Theory in practice.