Social media platforms have grown over the past few years due to the massive influx of users around the globe. Facebook snap chat twitter, and other social media platforms are being used by a large population of people to post content, read other people’s content and more importantly used for communication purpose. Facebook allows users to form groups, chat with each other using messenger app and also send comments to a given post.
Most of the social media platforms used today were initially developed for a different purpose. Facebook which is among the leading platforms not only for online users but also for business domains was initially intended to be used in school to allow students to posts how they have been fairing on. Today, Facebook is being used for marketing. Facebook is now one of the leading cost-effective avenues not only for large businesses but also for small to medium-sized companies. Business domains are using Facebook pages for marketing a given product to a particular group of users. Comments collected from such posts are being used to gather business intelligence that can be used to improve that specific product.
Twitter is also another social media platform that was initially developed as an SMS-based platform. Twitter co-founder had realized the cost of sending messages using telecommunication platforms and decided to invent Twitter. The original purpose of Twitter was to allow users to send short text messages and communicate with each other. Today, Twitter is also among the leading marketing platform used by both large and small-sized companies to market their products. One can create a hashtag for a given product and allow users to tweet about that particular product. Companies can also pay Twitter users with a massive following to market and advertise their brand (Charlene np).