- Add a Like button on your business website
Once you have created a Facebook page for your business, the main challenge is establishing a fan base. This can be partly accomplished by getting people to like it. When a person clicks the like button, they express affinity for your products or your brand. A Facebook like equates to an email opt-in. Here is how to encourage people to click the like button on your Facebook page.
- Add a Like button on your business website
Facebook like button is one of the nine Facebook social plug-ins that can be used to create more personalized experience with visitors. You can add this button by copy copying and pasting a certain HTML code. After that, people who click on it become your fans immediately without having to leave your website.
- Add a Facebook Icon to your site
Though not every site has links to their social media networks, a good number have them. Mostly, they appear as small icons with the name of the networks written on them. You should use your website maximally by connecting visitors to all the social media platforms where you have an online presence. By using your site as a one stop shop for all your social media platforms, you not only make it easy for people to like your Facebook page but it is also a brilliant way of increasing traffic on your page.
- Take advantage of your email list subscribers
These are people who have voluntarily subscribed to receive emails from meaning that they are interested in your company. Since some of them may not be aware about your Facebook page, send them a dedicated email to let them know that you have one and request them to like it.
- Make good use of Facebook Ads
Ensure that your Ads are highly targeted in a way that they draw attention that is widespread. Ensure that you target your fans’ friends. By so doing, when there’s a new Ad people see names of those friends who have liked your page.
- Like your page too
You need to lead by example. Surprisingly, not many people have liked their Facebook page. To encourage many people to like your page, you must practice what you preach.
- Give incentives to fans
Although there are some people who will get you likes voluntarily after you have requested them, some may require motivation in order to do so. Giving rewards to spread your message and build a Facebook fun base is very okay.
- Provide your Facebook page link in email signature
Though a good number of brands often forget this marketing tool, it is a great way to remind people about your page and to get more fans. A ‘like us on Facebook’ message serves as an effective reminder. Also request your employees to always add an email signature.