“What is of the greatest importance in war is extraordinary speed: One cannot afford to neglect the opportunity.” is a quote by Sun Tzu which can be significantly employed in the economic concept to improve production, marketing and operation of different companies competing in the global market. Just like in war, two or more companies often fight for customers and profits in the global market. Every company struggles to find an easy way to succeed. Competitive advantage is one of the essential concepts employed when utilizing the quote. Therefore, it can be said that speed is the most crucial element considered in competition in the global market. The quote enables several companies in the global world since a company is able to compete with another company effectively with the use of the extraordinary speed concept.
One of the ways in which speed is applicable to the global economic competition is in the production sector. A company that uses technolo0guy to ensure a super-speed in the production section in the company has a competitive advantage. This is because the company’s products will always hit the market first. Consequently, the products will be able to receive a lot of customers in the market before the entry of other related products and companies into the market. Also, such companies are able to apply speed when it comes to advertisements. Use of more technologically advanced and globalized channels to make advertisements significantly contribute to the development and success of a company.
Both the startup and developed companies can use the quote. If a developed company overtakes a startup company in the market, the new company has to employ the concept of extraordinary speed in order to compete with the established company. For instance, the developed company already exists in the market. The startup company needs remarkable speed in order to produce the related products bearing the same quality and quantity within a concise period of time. For the case of a competition between two developed companies, one company requires to produce products that use speed while handling tasks. For example, customers in the market prefer purchasing vehicles with highs speed than those with low speed. Therefore, competing for motor companies such as Tesla should ensure that they produce cars with extraordinary speed as a marketing strategy to overcome competitors.
For the case of global online retail companies such as Amazon, such companies face a lot of competition. For such a company to be successful, there has to be an extraordinary speed in terms of service and good delivery. Customers in the global market often prefer companies that distribute and deliver goods and services within the shortest time possible. For instance, Amazon is into the use of a high-speed form of product and service deliveries by creating an air medium of delivery covered with robust technology behind it. Extraordinary speed is also inevitable when it comes to serving customers in retail shops offices and several sectors of the economy. If a company helps its customers at a slow pace, customers may be inconvenienced since they have to waste a lot of time to get to their turn. Therefore, the company may lose customers because of a lack of extraordinary speed while delivering services. In conclusion, Tzu’s quote is helpful to companies that are competing in the world’s global market, either textile, motor, retail or any other industry.