Student’s name
Professor
Course
Article Critique: Effective Decision Making
Article Reviewed:
Mui, C. (2017). How Kodak Failed. Forbes.
https://www.forbes.com.sites/chunkamui/2017/01/18/how-kodak-failed/amp/
Decision making refers to the process of choosing specific business actions to deal with a particularly pressing issue during business operation (Dutch, 2018). As organizations grow, there is a need to look at some practical and wise decisions made by managers to ensure future prosperity. Subsequently, Kodak management failed to see the full potential of digital photography, disregarding it as a disruptive film technology that would interfere with the already existing products in the market. In that sense, the Forbes article, “How Kodak Failed,” by Mui Chunka (2017), attempts to suggest the importance of effective decision making in organizations.
Accordingly, Mui (2017), underscores how digital photography had the potential to replace the already established Kodak film. However, Kodak revealed that digital technology required about ten years to develop with all factors put in place, such as the cost and interoperability of all equipment. Mui argues that the main problem during the ten years was that Kodak did very little to prepare for an effective transition from film to digital photography. Kodak’s founder, George Eastman, invested in the film business instead of opening his company to cut-edging digital photography.
Overall, the article elucidates effective strategies that are involved in wise decisions in an organization. Most importantly, the adaptation of digital photography would elevate Kodak into a thriving organization, but instead, they decided to sleep on a one-time chance to throttle to full potential (Green, 2019). It is only after through rigorous training that managers will equip themselves with crucial management skills that will help them make wise and effective business decisions.