Atmospherics
Introduction
Beauty Verve is a retail store that offers lotions, products for baths, products for personal care and home fragrance. Something that sets Beauty Verve Works apart from the others, however, is that it markets such products and fragrances under its name. It also has its sub-brand, similar to the C.O. Brands such as Bigelow and White Label Candle.
Decorations/design/colors
Beauty Verve strives to reach women demographics of all ages but emphasizes the modern generation. They take the stereotype that women spend a lot of time getting ready in the bathroom. This is the kind of store: an indoor bathroom that is clean and bright. As you see, before you reach the store, there is a luminous, homely, friendly and cheerful entrance. The walls of both exterior and interior are covered with white tiles. The floors are glowing and wooded. Using shelving and furniture with distinctive design emphasis is placed on the items of furniture rather than the products. By changing the design of the shelving and furniture and have no unique design, the visual focus is placed on the product. Beauty Verve should set their background such that you can see in front of the shop, there’s a vivid, home-like entrance, welcoming and cheerful before you enter. Around the walls should be lined with white tiles both outside and inside.
Scents/aromas
They burn fragrant oils and candles in front of the shop. When the smell is appealing, then it encourages a customer to find out what it is and the customer will buy it if they like it enough. The scent at Beauty verve is too strong, however, and the customer does not like it, then the store’s experience is displeasing. The customer will feel sick from the smell and want to leave soon before he gets a headache. Beauty verve needs to work on the magnitude of the fragrant oil. It will create the feeling of wanting to be clean and smelling good in the customer. The store’s interior projects the positive aspects of women’s beauty desire and their convenient access through the offerings of Beauty Verve Works. Having different versions of scents is another aspect, which Beauty Verve should take advantage of and capitalize on the concept by creating different versions that women enjoy.
Store Layout
The organization of the layout is disorderly at Beauty Verve. To capture the attention of the customers, Beauty Verve needs to organize its merchandise by their distinctive colour, fragrance. Newest featured product is placed in front of the shop, and sales are in the back. The product placement provides the consumer with immediate exposure to this product and, due to curiosity, makes the customer pay attention to it. This offers the product an opportunity to be tested and is more likely to receive more exposure. The standard product is numbered, and it is placed along the walls and samples. The samples allow for decision taking product interaction while in-store.
To conclude, the consumer has more product awareness and would have less of an understanding of problem-solving. The store has many offerings, and the pallet of the senses should be appealing, particularly the sight and smell. It is a perfect example of a theme that fits well for the products.