Audi AG is a highly branded company
Audi AG is a highly branded company that thrives in sporty vehicles. Over the years, the company has grown in the market and consumer base. The ideal nature of Audi AG makes it necessary to invoke different strategies to handle the business functions of the company (Knowledge management IT, n.d). With its enormous client base, a lot of information is accrued from the business operations. As a result, the aspect of micro-targeting and data analysis are integrated into its functions. Additionally, these two concepts are discussed herein about the working strategy of the company.
As a company, Audi AG has a large stream of data from its clients. The data collected can be used in making vital decisions, especially in strategy formulation. The company, therefore, uses people’s data through micro-targeting to evaluate demand, demographic, and consumer opinion on the brand (Janicot and Mignon, 2018). Besides, consumer change preferences every time depending on different extrinsic factors. As a result, it becomes primary that knowledge becomes the basis through which Audi AG makes decisions. Codification is necessary in this case. It entails gathering useful information, analyzing it through indexes (Philip and Graham, 2019). The use of codification in Audi AG allows for strategic utilization of data to meet the existing challenges. It involves developing a highly structured electronic system that gathers, stores, and analyses information. Besides, the company is highly reliant on knowledge in making and generating quality engagements with its clients (Janicot and Mignon, 2018). The company has invested highly in IT, which makes it possible to operate in a digitally savvy world. As a result, the codification of knowledge through shareable databases and networks ensures that the company communicates to its clients in so many ways. The company’s responsiveness to customer issues is made possible by offering services convenient to the customers (Knowledge management IT, n.d). Audio AG utilizes codification through knowledge collection, which instantiates value in the company as a whole.
Demand analysis is also another crucial aspect utilized within Audi AG. It involves creating a benchmark through which the company understands the customers’ needs and demands (Demand Analysis | Boundless Marketing, 2020). Audi AG creates different concepts through which analysis of the market viability is done. The company must know the different areas in which go-to-market strategies can be fully implemented. Through this, Audi Ag gets sufficient information to understand the market structure (DEMAND ANALYSIS – Economics l Concepts l Topics l Definitions l online, 2020). It may be in terms of competition and changes that have occurred over time.
In most cases, the company focuses on information management to build a reputation from the consumers. It means that consumers need to know that the services offered are worth their value. Audi AG improves the productivity and effectiveness of managers within the company. At times, this can be done through efficient training services to the managers and employees alike (Demand Analysis | Boundless Marketing, 2020). Doing this makes it possible for them to fully understand consumer preference and develop products that are in line with this service. The formulation of an effective marketing plan based on the demand can only be done through market surveys’ collection of information. Demand analysis in Audi AG involves sufficient market identification and indicating the areas of dissatisfaction from the clients (Knowledge management IT, n.d). All these are aimed at creating and managing the company’s brand. Besides, evaluating competition is a crucial factor that makes it possible to understand how to shape and define specific strategies. The company then gathers this information from the market scope. Analysis and interpretation of this information are made to enable the efficient formulation of knowledge. The importance of this is to ensure that Audi AG thrives in a competitive environment.