Australia, the hot spot for international education
Introduction
The increasing population around the world has led to the need for innovation and invention to sustain mankind and its environment. The urge for quality education has propagated the rising enrolment for international education for the students who are pursuing higher education and tertiary education. For the past decade, the global mobility of students has been a witness from every corner of the globe. The constant and rapidly growing economy of Australia has attracted students to the Australian education system, and the attraction of international students has increased and expands on a yearly basis. The educational system of Australia is designed in a way that meets the needs and the requirements of students setting them to be fully satisfied to bring the solutions to different problems of mankind around the world.
The good economy and favorable environment have been major factors that attract international students to the Australia educational system. With over two hundred universities, the international students are different options to choose from; this will not limit their choice according to the various courses they are willing to pursue. When comparing the cost of living for the students who are studying in most universities in Australia, we find that the cost of living is typically lower in most of the cities which host several universities in Australia. Sydney city, for example, has five times more economical cost of living compared to other different environments offering tertiary and university educations. Students who cannot easily afford fees are being given options of choosing programs for higher education online where every student will get a little opportunity to learn.
Different systems of education in Australia give the students verities and options to choose from according to their talents and skills. There is a well-developed program which is focusing on technical and professional skills for the students who are willing to pursue further education but are facing stressful financial situations. The focus of HBR will be to equip the students with technical achievement fully and to help them incorporate their skills and talents, which are necessary for their success. The educations system of Australia also gives room for those students who are not having a plan for pursuing higher education to obtain the certificate of technical integration. The program for CIT is an online program that also incorporates the students to have practical experiences and necessary technical skills. With the guarantee of functional integration, the students will be prepared for entry-level jobs for the opportunities within the technological sectors. The different options within the Australia educational system will give the students chance to choose what is best for their carrier.
To adjust its value, which will attract a higher number of international students, Melbourne University should create different options within their learning programs to attract students under different levels. And to increase online classes which will give opportunities for international students to learn from different parts of the globe.
Theoretical foundation
The crucial argument in this paper is how the university of Melbourne can adjust its value and attract a more significant number of international students who have chosen Australia as their best options for further studies and higher learning. The university will look at how to accommodate students from different socioeconomic statuses and from diverse cultural ground.
Literature review
The purpose of this literary work is to look at different ways by which the university can fully capitalize its opportunities. The university can organize for the activities like faculty research whereby different professors will participate in conducting research and then publish the articles and academic journal this will give the university opportunity in the international face of education and attract many students. By the university organizing conferences within and outside the country, it will show it’s potential for admitting international students. The participation of the university in giving and offering community service is a very crucial and worthwhile endeavor. The community activities will provide international students the opportunity to explore and adventure in the local community, which is a memorable experience. The community services offered by the university will also help the international students to network with the individual within the community.
Theoretical framework
There are different theoretical frameworks which can help to determine what attract the international students to a given university, or what can make student prefer a given international school and not the other. The theoretical framework includes;
Value Proposition Canvas
This is a tool that assists in ensuring that a given product or service are positioned towards what the client’s values and needs. The objective of this research is to get the necessary improvements that the University of Melbourne can apply to attract most international students. The framework of value proposition canvas can be used in that the university will do the research on what attracts international students and the preference of the international students when choosing the university. After getting and understanding what attracts the international students, then the university will make the necessary adjustments to meet the value of the students who are the clients in these situations.
The value proposition canvas is a suitable framework because it will provide direct areas where the adjustments need to be made. Again it will save time and unnecessary spending on the modifications which are not required by the students as it provides clarity messaging on the core need of the students. The framework can be a drawback when used in the educational sector because, in most cases, it deals with the clients who are buying different products and can change from one product to another after giving it a try. The process of trying different schools is not an option for most students.
The limitation of using the value proposition canvas is that different customer segments are mixed into one canvas where clients will have different priorities when choosing a product. Like in educational sectors, different students will have various factors to consider when choosing an international school.
Crossing the chasms value proposition model
This is a theoretical framework which was developed to make the improvement on the gaps created by other structures and to bring the simplicity on the relationship between two different parties. This framework can be used in the educational system to address the objective of the research, which was to get the necessary improvements that the university of Melbourne needs to improve to attract international students. This proposed model can be used whereby the university will identify the international students who are willing to study at the University of Melbourne. Then they communicate what the university is offering, which is different from another international university.
The crossing the chasms value proposition is good because it is short, sweet, and pure in that it is text-based. The University of Melbourne will frame what they are offering unique from other universities in a few sentences then send it to the willing international universities. This framework is suitable due to it’s simplified, and it can be understood by different international students who will quickly know about the University of Melbourne just from text communication. The drawback is that it is challenging to identify the students who are willing to join the university before they apply and show interest. The limitation of this framework is that the university will not reach many international students at the same time.
Recommendations
- The university management should include employee professors from different parts of the globe who will be accommodative to international students. When there are different professors from different countries, they will bring different life experiences from a different cultural background, which will give international students opportunities to explore.
- The university should give bursaries to help the international students who are from a poor background to facilitate their school fees. This will attract international students from a humble background and provide them with the opportunity to further their studies.
- The university should incorporate different training programs that will attract the students who cannot manage the higher educations.so that different international student will have the opportunity to join the University of Melbourne.
- The university should encourage online learning as this will make many international students who cannot travel to Australia for further studies to register and learn as international students from their respective countries.