big data is defined both in size and nature of complexity
Hi Teja,
I respect the effort you have invested in compiling information for this discussion. I agree that big data is defined both in size and nature of complexity. Big data is a large amount of information that is received by a firm. The information is bulky due to an increase in the number of customers (S. Sagiroglu et al., 2013). The nature of big data is complex; a company has to invest in technological infrastructure to collect, store, and analyze the data.
Additionally, the data is structured as well as unstructured. Therefore, analysis of the data using conventional methods is a challenge for many companies. I also agree with the fact that value if big data is not in the complexity of the data but in how an organization can utilize it to improve its operations. I also appreciate the further classification of big data into data generated by humans and that produced by machines. Big data can be developed or guided by a person operating a computer such as social media tweets, photos as well as videos.
Additionally, big data can result from machine systems; these include data from log files, biological informatics, sensors in machines as well as vehicles. I want to add that the third classification of big data is structured data received and categorized by an organization. Accounting firms, for example, may have files listing the companies they serve by name, duration of contracts, and particular industry the companies are in (Ghotkar & Rokde, 2016). According to S. Sagiroglu et al. (2013), the value of data is on how resourceful it is in assisting company leadership in decision making. Firms depend on data analytics to determine if a product is fit for the market and when to launch the product. I agree that a critical aspect of big data is its value; a company has to obtain returns from investing in data analytics. Therefore, firms should invest in data analytics to convert available data into information that can is essential in the improvement of the performance of the company.
References
Ghotkar, M., & Rokde, P. (2016). Big Data: How it is Generated and its Importance. IOSR Journal of Computer Engineering (IOSR-JCE), 2278(0661), 01-05. Retrieved from iosrjournals.org: http://www.iosrjournals.org/iosr-jce/papers/conf.15013/Volume%202/1.%2001-05.pdf
- Sagiroglu and D. Sinanc, “Big data: A review,” 2013 International Conference on Collaboration Technologies and Systems (CTS), San Diego, CA, 2013, pp. 42-47.