Introduction
For a business to succeed, it goes through many phases and problems that affect it. The real deal is to be resilient and take on the problems to ensure they stay afloat. In this essay, the impact of client relation to various problems affecting a business is assessed. The business problems to be tackled are pricing strategy, employee commitment, performance management, training and capacity, and motivation.
Impact of pricing strategy
Pricing strategy is one of the most important aspects of a business. To determine the price to use for the product will vary and will affect customers differently. First, setting a higher price of the products than the competitors depicts that the offering is of a much higher quality than the competitor’s one. It will then attract customers that are more cautious of quality and social class than price—on the other hand, placing a product at a price lower than the competition makes customers more skeptical of the product. They will evaluate the shortcomings of the product to justify the low price that it is being retailed. Changing prices of products on the shelf ends up changing clients of the product. For price-focused clients, the best deal in the market is always best for them. These customers are tough to retain since once there is an increase in the product’s price, it ends up not being the best deal; hence, they change to another product. It, therefore, means the business has to attract a new set of clients who feel catered for by what is to be offered. The price of a product can make a product also look desirable to a customer due to the exclusivity. Some companies make products, e.g., watches, cars, and phones, for the elite at very high prices, which are not affordable to many. This strategy focuses on giving their clients the exclusivity of being unique. The companies would attract many clients if they lowered their prices by focusing on the small group of clients paying for their unique value.
Impact of Employee commitment
Every business is as good as its employees. Employees are a vital part of every business since they interact with customers first-hand. Employees who are committed to their tasks within a firm have very high productivity in their work. They also work harder than others, have a good attitude when serving the customers because of their identification with the organization. Employees dealing directly with the customers are a great asset to the company because they can determine the customer product preferences, customer needs, and most preferred products. With all these met, customer satisfaction is met.
Impact of performance management
Performance management is very vital for a business since it involves having every aspect of the Body Fitness center functioning properly. It starts when the clients step to the premises; all clients must be made to feel like part of the business and that their needs are catered for by the firm. Another aspect of performance management comes in the task being performed to be of high standards and well skilled. Lastly, every member wants to feel appreciated, and follow-up on the service provided ratings should be done consistently to determine areas that need improvement from the customer’s perspective. With excellent performance management, clients are retained, leading to increased profitability.
Impact of staff motivation
Businesses achieve better customer satisfaction by keeping their employees happy and motivated; these motivated staffs provide excellent services. According to, a research conducted concluded that for a businesses’ performance to be improved there, human resources play a vital role in it. Employees hired on the front-line must have positive customer interaction because it will greatly influence overall service quality assessment. According to observations, front-line employees with better interaction can bridge many service failure aspects [13]. In a fitness firm, employees can influence service quality through their interactions with customers directly or indirectly.
Impact of training and capacity
According to increased competition in the current marketplace, requires employees to get training regularly. The training increases the employees’ capacity, and their skills are improved to match with the current market trends. With training in place, employees feel empowered and hence end up being retained by the business, which accounts for a well-trained and experienced workforce. Therefore, there will be increased customer satisfaction, morale together with business development and profitability.
Changes to a business are inevitable since the market and environment are always changing, and the needs of the stakeholders must be met. The employees receiving good and consistent training and having good motivation packages will increase their commitment, which fosters good customer relationships. The clients are on the receiving end of services, and hence, having a follow-up system in performance management makes the customers feel appreciated, and hence they become loyal to the facility. The local community around the facility is also a stakeholder in the business. The establishment of fitness services ensures they live a healthy life. They, in turn, act as a customer to the facility which they use to identify themselves. The government is also a stakeholder to this business, ensuring the taxes paid and that fitness and health regulations are met for the clients’ wellbeing.
Conclusion
The impact of various problems in the fitness industry on the customers is significant. If the problems are solved and positively adhered to, the firm’s performance, reputation, and profitability will increase significantly. As seen, the problems detected affect the nosiness and customers directly, and they are all interlinked to each other to ensure the smooth working of the fitness business. To achieve better services, the prices must be set right, good performance management, the motivation of staff and training must be conducted.