Businesses have used Instagram to market their goods
Businesses have used Instagram to market their goods and services because it is the home to visual content online. These are by the use of photos and videos. The social site has many millennials who are very likely to purchase goods from the brands they follow on Instagram. I, therefore agree that it is important to know the right times to post pictures on Instagram to be able to reach more people. Posting on Instagram greatly depends on how often people get into the app. Millennials use their phone a lot especially in the middle of the day.
Most millennials spend a minimal of 30 minutes on the app looking at their new feeds. During this time the decision to purchase something will determine how well or convincing a picture or video is. Posting during the time most millennials are on Instagram is very essential because it will increase the chances of the consumers receiving information about the product. It also allows the consumer to easily contact the seller comfortably. During the afternoons of the weekdays, most people are likely to use Instagram, and posting at these hours will increase the chances of brands getting new followers on their page. The social site is used by millions of people worldwide. Therefore a post is likely to be seen by very many people who will also help in disseminating the information and improving customer services. I, therefore agree that posting products in the weekday afternoons will increase the chances of a sale.