Campaign Development Plan
Campaigns are no longer run through relatives and close friends, nowadays campaigns have been modernized. Now people develop campaign plans based on five main components, which include a description of the candidate, campaign message, organization, campaign strategy, and resources to be used (Klopp & Petretta 2017). Robert Erick who is running for Texas governor during the 2022 general election has hired me and here is my campaign plan;
Candidate
Obviously, each campaign for office requires a candidate. Texas needs a black, young (energetic), conservative, well-educated person with a secure connection to business operations and the community as a candidate to represent the people in the United States. Robert Erick suits the requirements of the candidate Texans need as their representative. He was born in Texas in 1974, and his life has revolved all around Texas since then. Erick is from Paint Creek, a community in Texas, an imminent Democrat and middle age candidate with enough energy to withstand political pressure. Robert Erick is the best-qualified candidate for this position because he is capable of bringing balance in leadership as a democratic leader and modification in the state government as well as the federal government. Erick won the 2011 entrepreneurship award as the organizational leader of the year, and he has been a leader in his organization’s committee. He has helped the firm to earn a position in the leading edge; hence, he will be able to represent people with transparency and genuineness. The leadership review shows that Erick has the experience, and he is aware of how to lead people and direct them in the right direction. Erick is the best-equipped candidate running for the correct political position at the right time, and Texas needs a representative with the exact features Erick has been described to have.
Campaign message
Texas needs someone capable of not only standing for their political rights but also for their day to day needs. The state requires someone who will put their lives into consideration while making any political decisions. Erick has an excellent leadership record, and the reviews show that Erick is a great empathetic leader who has always strongly connected with the people. He has exercised his leadership skills in the community by being part of the progression committee. He has been able to use his entrepreneurship expertise to develop his society by providing educational programs and hence ensuring a safe neighborhood for the community by improving the youth to a better course. The man was awarded as the best entrepreneur of the year, and that means if the man is elected to represent Texas, the state will be leading in the list of business excellence. His priorities will include promoting entrepreneurship, which will earn the people self-employment. Unlike the existing leader in office, John Patrick, who has shunned away entrepreneurs with city taxes and neglected the people who elected him and never considered talking to him, James will be able to give a balanced representative to the people and the party. The opponent displays every aspect that Erick is willing to modify for a better society of the present and future generations. Therefore, electing Robert Erick will be voting for the improvement of social life and significant change in individual economic status.
Campaign Strategy
The population of Texas is increasing at a rapid rate, and the people need a strategic leader who will have a solution to the negative impact, which comes with the increase. Educational systems need to be improved to suit the needs of all the Texans, including the poor, middle class, and wealthy individuals. Also, the increased population demands more employment opportunities. Erick’s strategy requires outstanding performance in schools, the new common goal of excelling, and that will be beneficial to everyone in Texas. The entrepreneurship knowledge he possesses guarantees self-employment guidelines to Texans, which will be a permanent solution to the increased rate of unemployment. As a democratic politician, he advocates for human rights through supporting balanced leadership. He will align with the modern requirements of fair governance. Erick also likes promoting equality, and for him being in office will mean that gender inequality will go away. Women will be able to receive equal rights with men even in the workplace where they have significantly been discriminated against. As a black man and part of a race which has been victimized in the United States, Erick’s consideration of ethnic minorities is unquestionable. Discrimination of the black race will be put aside in his leadership. Besides, Erick, as a leader who belongs to a race that has been discriminated continuously in the United stated in different circumstances, and he knows how being excluded feels, that means with Erick in position, the issue will be out to an end. Therefore, he will support inclusive of all cultures and customs in his State.
Campaign Resources
The campaign has enough sources for the required resources, which include volunteers, finances, and time. The campaign finance director has targeted family, friends, and community to donate a contribution amounting to $140000. Former company members, supporters of democrats across the county, educations, and expected contributors of the 2022 referenda are also targeted to contribute a significant amount towards the Erick campaign process. Erick’s money will also be used to finance the campaign. The finance director plans to divide the donated money to cover the process adequately. The amount will be used 35% on campaign events, 40% on-call time services, 15% on the campaign labor force, 10% on mails, and other internet services. Erick also has volunteers from his former organization, friends, and family members. All the volunteers have been notified of the onset of the campaign and informed of the necessary details they need to be aware of during the process. As a campaign manager, I have consulted the Democratic Party committee of the United States, and the club is willing to provide volunteers to help with Erick’s campaign. The volunteers have been selected based on their influencing spirit, and they are believed to have the capability to influence their friends and family members to campaign for Erick. The volunteers will be organized into field coordinators who will be responsible for the walk team, the office coordinator who will oversee mailing and data entry processes, and the phone manager. Leadership positions will be determined by the volunteer’s impact on influencing people. The events coordinator will also be required to organize campaign parties. The whole campaign team is determined to help Robert Erick win the Texas governor seat and facilitate change to the State. As a campaign manager, I will oversee the process and implement the best methods and assist Erick to be seen as the different leader he is and help to give Texans the best they deserve.
References
Denton Jr, R. E., Trent, J. S., & Friedenberg, R. V. (2019). Political campaign communication: Principles and practices. Rowman & Littlefield.
Klopp, J. M., & Petretta, D. L. (2017). The urban sustainable development goal: Indicators, complexity, and the politics of measuring cities. Cities, 63, 92-97.