Case study
An organisationa; style guide is a rulebook explaining how an organization will present itself to its clients,customers and generally the outside world thorugh logo, imagery typography and more. It creates consistency in what an organisations brand looks and feels regasrdless which employee in the organization or department creates it
When an organization sets out how it will visually present its brand across all its communication channels, it stratyegically develops its clients or customers perception of its business boosting its brand recognition and sales. (“Brand loyalty and trust requires consistency. Here’s what’s typically included in a visual style guide to achieve that”, 2020)An organizational style guide is is most important to ensure consistency across written communications produced by the organization.it establishes a standard style requirement to improve communication by making sure that there is consistency within a a document and across several documents(“Style guide”, 2020)
To encourage customer loyalty in its products and or service an organization should develop a style guide humans trust brands that they recognize and inconsistency may create troiuble attracting and retaining customers since people love familiarity and are creatures or habit
An organisationa style guied helps an organization to prese4nnt itself professionally , cohesively and be able to communicate and pass messagesd across clearly. (“Seven reasons why you need a good corporate style guide – Editor Group”, 2020) An organization without a style guide is akin to sailing without a map as reaghrds to trying to develop any kind of corporate communications. In such a situation whewre a style guide is lacking there is no overarching guide or direction event though one m,ayy know the general rules.
Consistency is the most important purpose of an organizational stle guied. It ensures threrr is consistency across all written communications to illustrate this there are some words that can be spelled in more than one way.hence it outlines the organisationjal preferences.also may help to show organizational preference in regards to the usage of technical terms revlevant to the industry and wherether abbreviated terms are to be spelled out in full when mentioned for the first time
Setting the tone for your organization large organizations need to seta consistent voice for their brand whether thye be causual, direct friendly or formal.some organizations can also prefer to have the tone change depending on the context of the message. (“Seven reasons why you need a good corporate style guide – Editor Group”, 2020). By having an oprganisational stlye guide all employees will be guiude accordingly as to the required tone and will help avoid making the orgainsation sounding like it has many personalities
In some cases an organizations communication can unwittingly soung offensive to readers.example when referring to people with disability some p,laces when prefer to focus on the person first rather than the disability. Including for example whether you prefer to use people with disabilities or people who use a whhelchair helps prevent people who have disablitie feeling offende o insulted