Case Study: Amazon, Apple, Facebook, and Google
Best alternative solutions
How to ensure the survival of the search engine.
- Google should request other entities to allow its users to get redirected to it on searching for anything.
In this case, all the other firms, such as Amazon, should customize their search engines in such a way that redirect their clients or rather subscribers to google. This is because the search engine was the brainchild to google. Given this case, there will be a survival of the search engine, with google getting some profit out of it, and this can take the form of royalties. However, in case it happens that the users are not redirected to google, they will still get what they want from other entities such as Amazon and Facebook. For instance, the customer support button in the form of live chat can help the user to learn how to use a given product on offer at Amazon. This will minimize the chances of the survival of the search engine. On the other hand, when it comes to Facebook, there are various groups and forums where people can get the help that they would have otherwise googled from the search engine. This will also kill the search engine. Therefore, for the search engine to survive, other firms should simply redirect their users to Google.
How aggressively the marketing firms should court the favours of social-commerce platforms.
- Marketing firms should take advantage of the increased subscription in social-commerce platforms.
The marketing firms should aim at getting the biodata of the subscribers to the various social-commerce platforms. This will help them in framing proper marketing communication. Besides, the marketing firms will also be able to know the frequency of posting the marketing communication message and the most appropriate channel to use. For instance, when it comes to a product whose target market is the youth, the marketing firms should consider social-commerce platforms such as Facebook. This is because the latter stated platforms is dominated by the youths, whose subscription to it is ever increasing.
Whether self-sufficient marketing systems of the online merchants such as Amazon let other merchants bypass the tolls.
- Bypassing the tolls would make the product cheaper, and this may increase the sales volumes
Self-sufficient marketing systems of the online merchants such as Amazon should let other merchants bypass the tolls. Bypassing the tolls will increase the cost-effectiveness of the merchants, as they don’t have to make payments to third parties. Given this case, they will be able to have massive cost savings. The increased costs savings will, in turn, be reflected in the final prices of the products. The cheaper the prices of the products offered the higher the sales volume.