Reflective Identify and describe your Key strength in business communications and one area where you think you can improve the most. Have these changed (if at all) since you took this course? Communication is how two or more persons exchange ideas, emotions, opinions, facts, and thoughts. On the other hand, business communication entails passing information from the sender to the receiver within a business context. Business communication is significant because it enhances the promotion of business products and services. Business communications employ different models in managing interactions within the organization. One of the commonly used models is the Customer relationship management model, which modulates interactions between business clients, customers, and sales prospects. The concept of business communications encompasses various ideas,
