Crocs Inc. The core competency of Crocs Company, as mentioned in the book, is its flexible chain supply, which allows it to manufacture its products according to the demand of the market. Crocs’ executives focus on meeting the customer's demands at the right time and adapting to the change in demand. The model which guides them follows the notion, “If the products sell extremely well, we will build more in season and will be back on the shelves in a few weeks. And we’ll build even more, and even more, and even more, in that same season.” Synder, C.E.O of Crocs Company, first bought the manufacturer of Crocs shoes so that the company could control its own production. Then, through