Consumer Decision Making Decision making is the process of making choices by identifying an option, gathering facts, and evaluating different intentions. Consumers use the buying decision process to make choices regarding the market transactions before, during, and after acquiring a good or service. This chapter reviews ways to make a milk box and a coke bottle stand out on store shelves. The milk boxes and coke bottles should be re-examined; the size of the packaging, from size to style, to sealing method. The packaging should also change according to seasons, special events, and holidays. Should consider the environment, for the environmentally conscious consumers, the plastics coke bottles should be changed growlers, which are re-usable. As the adage goes, a picture
