Question 1 The porter’s forces are competitive rivalry, buyers’ and suppliers’ bargaining power, market entrants, and substitutes. The Zoom communication industry is competitive in the market due to its unique services, enabling small and large remote group meetings. During the pandemic period, Zoom has attracted millions of users connecting with other people while at home. However, new market players’ possibility is high because video communication demand has increased, yet Zoom has not coped. The company is based on reliable technology, but problems such as zoom bombing where people sneak in meetings causing distractions, video teleconference hijacking, and privacy threats are evident. As said by one of the CEOs using the platform, the distractions caused alter communication. Before an official meeting,