social media marketing or promotion Compared with traditional marketing tools, social media marketing or promotion is the quickest way to promote brand recognition, know customer needs, obtain feedback and accelerate…

Post-exposure marketing Post-exposure marketing is used to observe how a brand performs in a market including attitude of customers, usage of product and repeat purchase. It helps to check penetration…

Alibaba Company Case summary Alibaba includes one of the largest retailers in the world after overtaking Wal-Mart in ten recent years. Through the period of e-commerce, this company has developed…

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