Historical Analysis of Blockbuster Blockbuster’s competitors featured a variety of companies, including Netflix, Amazon Instant Video, Redbox, Apple TV, Direct TV, and Comcast on Demand. Many of these organizations gained more traction than Blockbuster due to their increased ease of accessibility, which made it more convenient for their customers. Moreover, the organizations offered lower prices for the same services the company provides. Many of the other firms, for example, Netflix and Redbox, also understood and implemented the concept of instant access at a lower price as they adapted to the changing customer requirements. Nevertheless, the company maintained the upper hand for numerous years due to its 28-day rule, which involved offering new movie releases within the first month. This