General Electric Strategic Case Analysis Executive Summary General Electric is a global, multimillion digital company in the United States. The company offers its consumers a variety of products such as aircraft engines, power generations, financial and industrial products, as well as oil and gases, among other products and services. The 20th century has proved that GE is a great company, with remarkable technological and styles of management. When Jeff Immelt acquired the company in 2001, he made considerable changes and transformations to the company, by developing a new strategy to run the company as well as adopting the management essence of his predecessor, by analyzing the global trends. Strategic planning and management are essential in ensuring the success of global