“Pharmacy professionals The standard I have chosen is “Pharmacy professionals must communicate effectively.” It lets people make choices regarding their fitness, security, and well-being. Communication is more than knowledge, questions, and listening. It’s sharing details between individuals. Body language, speech rhythm, and pharmacy terms also lead to a successful conversation. It lets people make choices regarding their fitness, security, and well-being. Communication is more than knowledge, questions, and listening. It’s sharing details between individuals. Body language, speech tone, and pharmacy terms also lead to successful communication. (McDonough and Bennett, 2006) The reason for choosing the standard is that if I communicate effectively with the patients, they will get the best possible care. If I communicate effectively with others involved in