Influencer marketing Influencer marketing involves collaborating with social influencers to drive your product in the market. While many companies look just for visibility, other aspects move a potential customer from a mere prospective client to a buyer too. The most important of these is the authenticity that a customer discerns when they encounter marketing communications, be it social media banners, billboards, or TV commercials. Influencers have been found to help customers identify more with a product or service. Another essential quality that influencer marketing is its versatility. Influencers can transcend all social media platforms, and ensure that they reach many more people. While the product of service will determine the best social media platform to use, influencers have a formidable