Gudang Garam’s cigarette sales Gudang Garam’s entry into the list of top global cigarette manufacturers is not surprising. In the Euromonitor International report, per August 2016, it was founded in 1958 by Tjoa Jien Hwie, a.k.a Surya Wonowidjojo, the largest holder of the cigarette market share in Indonesia, with a score of 28.8 percent, or only slightly ahead of HM Sampoerna by 28.7 percent. Djarum trailed the two with a market share of 12.4 percent. The rest is Bentoel (British American Tobacco), with 7.4 percent. Then there is PMI 6.6 percent, Nojorono 6.4 percent, Wismilak 0.7 percent, KT&G 0.4 percent, and others 8.4 percent. The reality in Indonesia is relatively opposite to the countries in ASEAN. For example, the Cambodian