How can the cost implication be justified in the practice of marketing? Marketing is beneficial for any organization. It improves brand recognition, therefore, raising profitability (Iglesias et al., 2019). However, some marketing techniques, such as advertising through mass media and print media, are cost-intensive. The business needs to consider the cost implication of the marketing strategy before venturing into it. In this case, market research is the best route for the company to take. The goal of any business is to make a profit, and profit remains after it has paid all its expenses and liabilities. In marketing, a business has to incur costs which an expense to it. If the marketing strategy adopted fails to bring customers, then losses
