IMPACTS OF PERFORMANCE MEASUREMENT IN DECISION MAKING Impacts of Performance Measurement in Decision Making Organizations today are increasingly inclined to ensure client satisfaction, effective employee performance, and profits to provide their investors and stakeholders satisfied. One of the main reasons behind the use of performance measurement for organizations is to deliver reliable information that would allow organizations to make the right decisions. In performance measurement expertise, data is used by the management for strategic purposes. Martinez (2005) defines strategic performance measurement as the process where organizations continuously monitor their long-term plans, goals, and achievement. Grafton et al. (2010) research suggested that PMS could influence decision making in organizations positively. Also, it shows that performance measurement metrics can positively affect individuals’