What are Hasbro’s target market(s?) A target market is a group of potential customers. Hasbro, Inc. is an American multinational mix that has toys, media assets, and board games. The examples of toys they have are; monopoly, Nerf, Poly, and Play-Doh. Hasbro’s target market is the parents, while the target audience is the kids since parents are the real customers. How is Hasbro’s market segmented? Hasbro’s market is segmented into four business segments, which are; >The international segment in charge of marketing and making sales to distributors and retailers over European markets. >US and Canada segment, which is involved in selling and marketing many products of a US and Canada company. >The entertainment and licensing segment includes the product licensing