Capstone Project Report 1 Wal-Mart Stores Inc. is a multinational company based in the United States, with its headquarters at Bentonville, Arkansas. Sam Walton founded the retail giant in 1962 and later incorporated in 1969 in Delaware. Wal-Mart is currently the leading retail brand in the country and around the world through internationalization. Currently, the company serves its customers in 27countries in more than 11,300 stores under 69 different banners (corporate.walmart.com, 2018). Amazon, Costco, and Kroger are the three leading competitors for the company. However, through its competitive strategy, based on cost leadership, the company has managed to remain competitive. The firm capitalizes on house brands or store brands (or private brands). Carl Douglas McMillon is the CEO and president