Personal statement to apply for Baruch for digital marketing Peter drunker stated that “Business has only two functions- marketing and innovation.” The quotes emphasize the role marketing plays in business, especially in the fashion design career. Marketing has so much power that it can divert customers’ perception towards a brand without them being aware. I have a lot of interest and attraction in digital marketing because it is like a combination of art, originality, personal traits, visions, and cleverness. The curiosity for digital marketing started in 2017 when I was at the University of Hong Kong to study new media and social media during the summer program. Since then, my passion for learning more about digital marketing has been developing