Name Student affiliation Course Professor Date Importance of evaluating a company’s internal environment before making a strategic business plan Your focus on the importance of evaluating a company’s internal environment before making a strategic business plan was well presented, nicely detailed, very well done, and actually put me into the perspective of a manager looking to develop a business plan. The internal business evaluation examines the business’ internal environment to assess its competitive advantages, competencies, and resources. It is vital to evaluate the external environment to understand a firm’s plan to execute a strategic business plan; this alone isn’t enough. A company must, therefore, better understand some of
