Sampling and Consumer Promotion Sampling is among the most effective consumer promotion category despite having several problems. The method when offered either in stores or on the internet the method has the ability of boosting sales. Other method of sampling includes direct sampling, response samples, media sampling, professional sampling, selective samples, and cross ruffing samples. For instance, using free samples has gained popularity in grocery store and online service providers because of the ability of inducing consumers to trying new launched product. Also, sampling affects consumers buying behavior where a consumer gets a chance of finding out how well is a company’s products or services that they do not usually buy (Shamout, 76). Further, other benefits of these sampling methods
