From the video, it is clear that McDonald’s is squarely focusing on Hispanic, African-American, and Asian subcultures (Chittimalla, 2016). As such, despite being a recommendable strategy, the organization fails to put into context the new age and generation of every culture. Not only that, but it is also apparent that people from the Middle-East have been sidelined in the company’s marketing strategies. Hence, it would be strategically wise to consider the Arabic community as a vital segment for the organization’s marketing plans. However, the only challenge is that the group is highly strict about what they eat, and their meals must conform to their religious beliefs and customs, of which McDonald’s must abide by entirely. In most countries found in
