Rhetoric Rhetoric is the use and study of spoken, visual as well as a written language. It works on investigating the use of language to help in organizing and maintaining coordinative behavior, produce change, construct identities and meanings, create knowledge, and mediate power. In the opinion of rhetoricians, language is constitutive, dialogic, and thought-connected and is integrated by social economic and cultural practices (Hoefer and Sandy 140) The term rhetoric is also the art of persuasion in general. In classical rhetoric, three necessary appeals are used in persuading the audience. It relies on the demanding use of reason and logic. Arguments that are based on logos employ inductive and/or deductive reasoning. Deductive reasoning applies the general rule of concluding
