The electoral campaigning techniques implemented by the US, UK, France, and Germany This article refers to the electoral campaigning techniques implemented by the US, UK, France, and Germany by elucidating the extent to which the internet, along with its Data-Driven techniques, have been used in the past elections of these countries. The article first refers to the 2008 US Presidential Elections, where the Obama administration was elected by using accurate and targeted data-driven techniques to win the elections. The US political system tends to shift towards more innovative techniques devised for election campaigning and political communication. Therefore, the US places hypermedia campaigns, including various methods such as youtube, Facebook, Twitter, Instagram, websites, and other data-driven techniques in its electoral