Informational and transformational Advertising In today’s marketplace, characterized by technological advancements, social media, through its various websites, has developed as a relevant strategy for organizations to stay connected with their customers. Characterized by high traffic and reach, various organizations have developed main advertising campaigns for their services and products via UTube, Facebook, Twitter, and other sites. According to recent reach, Facebook seems to be doing better in attracting customers than other sites (Cadet, Aaltonen, & Kavota, 2017, p.116). The notion behind this argument is that Facebook users view Facebook advertising messages as both reliable and interesting. In most cases, they are fascinated and motivated by images on products advertised. For this reason, organizations