Purchasing Behaviour Purchasing behavior is actions taken offline and online by consumers before purchasing service or product (Kumar et al., 2017). Business to business purchasing behavior differs from consumer behavior in the following ways. The consumer wants and business needs, consumers mostly buy what they want and does not necessarily mean that they need them, both services and products. For example, when buying electronics, consumers buying behavior decision is made based on emotional factors and characteristics like fashion, style. Whereas in business, the buying behavior decisions are usually based on purchase solution to a need or a product that is needed for daily operations that can solve a business problem (Brennan, 2020). Since the need exists, the product’s performance is